#3 strategic management and human assets

Group Project 2-3 pages


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This is a group project. As a team, select a public traded company (it can be one of the companies a team member used for the unit 1 assignment or a team member’s current or former employer, as long adequate information can be obtained about the company and their industry).Using the course material, the AIU Library, and the Internet, complete the following:

  1. Complete an internal analysis of the company.
  2. Complete an external analysis of the industry (the industry in which the company operates).
  3. Utilizing the SWOT analysis completed for steps 1 and 2, develop a strategic plan for human asset retention.
  4. I will give you the company trade name by thursday! We have to discuss it together as a group



Discussion Board 3-4 paragraphs


  • How do internal and external factors affect retention of human capital? Please explain



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