Ashworth bz380.2.1 online exam 6_06

  

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Part 1 of 1 – 100.0/ 100.0 Points

Question 1 of 20

5.0/ 5.0 Points

Through what channel did e-commerce first evolve?

A. Online advertising sales

B. Internet portals

C. Online book sales

D. Internet service providers

Question 2 of 20

5.0/ 5.0 Points

Since the dot-com bubble burst of 2001, e-commerce revenues:

A. have essentially stagnated.

B. show signs of stabilizing.

C. have returned to solid growth.

D. have returned to exponential growth.

Question 3 of 20

5.0/ 5.0 Points

The quality of ubiquity, as it relates to e-commerce, is illustrated by:

A. the same set of standards being used across the globe.

B. plentiful, cheap information.

C. the enabling of commerce worldwide.

D. the availability of Internet technology everywhere and anytime.

Question 4 of 20

5.0/ 5.0 Points

Based on your reading of the chapter, e-commerce is:

A. still in a revolutionary phase.

B. widely accepted by consumers, although technology is still quickly changing.

C. not yet fully accepted by consumers, although much of its driving technology is firmly in place.

D. well entrenched as a form of modern commerce.

Question 5 of 20

5.0/ 5.0 Points

The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

A. Ubiquity

B. Personalization/customization

C. Richness

D. Interactivity

Question 6 of 20

5.0/ 5.0 Points

Selling the same goods to different targeted groups at different prices is called price:

A. customization.

B. opacity.

C. gouging.

D. discrimination.

Question 7 of 20

5.0/ 5.0 Points

The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?

A. Ubiquity

B. Personalization/customization

C. Richness

D. Interactivity

Question 8 of 20

5.0/ 5.0 Points

Information __________ exists when one party in a transaction has more information that is important for the transaction than the other party.

A. transparency

B. asymmetry

C. complexity

D. imbalance

Question 9 of 20

5.0/ 5.0 Points

The cost to a merchant of changing the price of a product is called a __________ cost.

A. pricing

B. dynamic pricing

C. menu

D. switching

Question 10 of 20

5.0/ 5.0 Points

Changing organizational behavior by sensing and responding to new experience and knowledge is called:

A. change management.

B. knowledge networking.

C. the knowledge value chain.

D. organizational learning.

Question 11 of 20

5.0/ 5.0 Points

Which of the following statements is NOT an accurate description of the importance of knowledge to a firm?

A. Knowledge-based core competencies are key organizational assets.

B. Knowledge should be seen as similar to any other key asset, such as a financial asset or a production facility.

C. Knowledge enables firms to become more efficient in their use of scarce resources.

D. Knowledge is not subject to the law of diminishing returns as are physical assets.

Question 12 of 20

5.0/ 5.0 Points

The set of business processes, culture, and behavior required to obtain value from investments in information systems is one type of:

A. knowledge culture.

B. knowledge discovery.

C. organizational and management capital.

D. organizational routine.

Question 13 of 20

5.0/ 5.0 Points

Which of the following systems digitizes, indexes, and tags documents according to a coherent framework?

A. Wikis

B. CAD

C. Document management

D. LMS

Question 14 of 20

5.0/ 5.0 Points

Fuzzy logic is a type of:

A. data mining.

B. neural network.

C. intelligent technique.

D. business intelligence.

Question 15 of 20

5.0/ 5.0 Points

Which of the following is NOT a typical component or capability of an enterprise-wide knowledge management system?

A. Collaboration tools

B. KWS

C. Document management

D. LMS

Question 16 of 20

5.0/ 5.0 Points

Which of the following would NOT considered semistructured knowledge?

A. Request for proposals

B. Voice-mail

C. Videos

D. E-mail

Question 17 of 20

5.0/ 5.0 Points

You are advising a multimedia company on the best type of knowledge management system to help them archive digital video and sound clips.Which of the following will suit their needs?

A. Enterprise content management system

B. Digital asset management system

C. Knowledge network system

D. VRML system

Question 18 of 20

5.0/ 5.0 Points

Tools for the management, delivery, tracking, and assessment of various types of employee learning best describes a(n):

A. investment workstation.

B. organizational learning system.

C. employee enrichment system.

D. learning management system.

Question 19 of 20

5.0/ 5.0 Points

Most knowledge workers require specialized knowledge work systems, but they also rely on:

A. office systems.

B. schools and universities.

C. imaging systems.

D. data transferring systems.

Question 20 of 20

5.0/ 5.0 Points

A __________ is very important to a knowledge worker’s system.

A. careful filing system

B. financial analysis system

C. CAD capability

D. user-friendly interface

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