# Assignment 2: advertising claims math

Assignment 2: Advertising Claims

In this assignment, look for and provide two advertisements that you think contain logical fallacies. Use any advertisement that you can find in magazines, on television, or from the Internet for this assignment.

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Your two examples must represent two of the following logical fallacies:

1. Appeal to Popularity
2. False Cause
3. Appeal to Ignorance
4. Hasty Generalization
5. Limited Choice
6. Appeal to Emotion
7. Personal Attack (ad hominem)
8. Circular Reasoning
9. Diversion (Red Herring)
10. Straw Man

The goal is to examine statements critically, looking for logical flaws.

In your post, address the following questions:

• What logical fallacies are represented in the advertisements you found?
• What are some reasons for your skepticism?
• Based upon your examination, how would you redo the advertisement to make it more truthful? Would this be possible?

Write your initial response in a minimum of 200 words. Apply APA standards to citation of sources.

• Do the advertisement examples fit the logical fallacies stated? Explain.
• Could there be other logical fallacies involved in these examples?
• Do you think that advertising would be more effective if it relied more upon truthful arguments and less on logical fallacies? Explain.

Assignment 1: Should You Believe a Statistical Study?

We are bombarded by statistical information from a wide variety of sources. Much of the statistical research performed in the world is conducted with a great deal of integrity, validity, and reliability. However, there are many statistical studies that are conducted that are—whether intentionally or unintentionally—plagued by bias.

As a member of society, and as a consumer, it is prudent to develop the skills necessary to critically examine reported statistical claims. Determining whether the report contains bias is a great way to determine the reliability of study results and make a better informed decision.

In this assignment, you will apply the guidelines found in the textbook Unit 5B “Should You Believe a Statistical Study? in order to critically analyze the content, design, and reported results of a statistical study.

Conduct an Internet search to find a study whose statistical results have been published in the news or any other public forum. Applying the following guidelines, critically analyze the study’s reported content and results.

1. Identify the goal, population, and type of study.
2. Who conducted the study? Is there bias here?
3. Is there bias in the sample used in the study?
4. Are there any problems in defining or measuring the variables of interest in the study?
5. Are there any confounding variables present in the study?
6. Are the results presented fairly?
7. Is the study’s conclusion reasonable? Does it make sense?
8. Do the results make practical significance?

Write your initial response in a minimum of 200 words. Apply APA standards to citation of sources.

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