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  1. Based on what you come up with in your pre-writing, create a one-page draft of your ideas for your project, which does at least the following: 
    • Identifies the specific business (for example, Barnes and Noble, Mike’s Plumbing) that you will use for your strategy recommendation.
    • Explain why you chose this business. For example, you might have chosen it because you are a customer and think they could do a better job. Or perhaps you know the owners of this business. Maybe it is a business or industry that is of particular interest to you. The key idea is that, over the next five weeks, you will be working in some depth on this business. Picking a business that interests you will make the whole project more engaging for you and the results potentially more valuable.

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