Conduct research to identify top trends

 

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Step 1: Conduct Research to Identify Top Trends

In this step, you will refine your ability to conduct research for information in academic, public, and web domains. This project will require two different kinds of searches. First, you will perform a brief industry analysis to become more knowledgeable about your industry and how it is classified in national databases. From this initial research, you will learn the codes associated with your industry and you will learn where to find and use business research resources. This should enable you to find more specific search terms to help you find the resources that will help you identify the top trends in your industry. Once you have identified the top trends, you will choose an issue in one of the three top trends and conduct more research to provide an analysis of the issue, its effect on the industry, and how an organization would address this issue – whether to mitigate or to promote – to its own advantage.

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Once you have reviewed NAICS and SOC codes and  library resources for conducting research and business research, you will do some in-depth searching for industry trends. A trend could be something that you, as an industry insider is aware of, an emerging trend, or it could be a trend that you think is unrecognized or disputed. You will use your resources to provide evidence for the trends you choose, and your initial choices may change as you continue to read more deeply. Scan resources that you found in periodicals, journals, newspapers, industry blogs, and websites to choose the best references to help you devise the top trends. Use industry-specific keywords and industry codes, and take notes on resources as you read because you will be building on this research in the next step when you choose an issue within one of the trends. Record notes from the resources and record the complete citation in APA format in your draft References page now in accordance with the APA Style Guide Sixth Edition. Be diligent in your choices about the resources you choose.

Searching effectively for relevant and timely sources and recording citation details may take up to 3 hours. After you have identified the top three trends in your industry, you will choose an issue in one of them that is particularly important.

Step 3: Create or Revise a LinkedIn Page

  https://youtu.be/q548VtxwTYQ 

In this project, you will search for information that will enable you to identify three top trends in your profession or field. Over the course of the project, you will exercise information literacy skills as you locate and evaluate information, and develop well-reasoned conclusions. Reviewing the many sources available to you, you will choose those that are relevant, timely, and helpful to your quest to understand the issues of your industry. Once you have identified the top trends, you will choose one that is particularly interesting to you or one that you think is the most problematic, and research more deeply to produce an analytical research paper for your team. Your project is intended to prepare the search committee on the issue so that it is well-prepared to interview candidates. This project will prepare you for more complex research projects, as you will refine and hone your ability to create a statement of the problem and find the information you need to produce a well-reasoned, well-supported analysis.

There are four steps that will lead you through this project. Begin by watching the video above, which introduces the project as it might occur in the workplace, and then continue with Step 1: Search Techniques.

When you submit your project, your work will be evaluated using the competencies listed below. You can use the list below to self-check your work before submission.

  • 1.1: Organize document or presentation clearly in a manner that promotes understanding and meets the requirements of the assignment.
  • 1.2: Develop coherent paragraphs or points so that each is internally unified and so that each functions as part of the whole document or presentation.
  • 1.3: Provide sufficient, correctly cited support that substantiates the writer’s ideas.
  • 1.4: Tailor communications to the audience.
  • 1.5: Use sentence structure appropriate to the task, message and audience.
  • 2.1: Identify and clearly explain the issue, question, or problem under critical consideration.
  • 2.2: Locate and access sufficient information to investigate the issue or problem.
  • 2.3: Evaluate the information in a logical and organized manner to determine its value and relevance to the problem.
  • 2.4: Consider and analyze information in context to the issue or problem.

You can use your results from the last step, your branding statement, to help you create your LinkedIn profile summary. Employ any aspects of the research and exploration performed in the prior two steps to develop your page. See Using LinkedIn for more information.

Once you have created your LinkedIn page, go through the LinkedIn Checklist available on the LinkedIn site and make revisions as needed.

Next, you will submit your project.ep 

4: Submit the Deliverables

Once you’ve completed the prior step, submit the following deliverables to the assignment folder:

  • Personal Branding Statement in a Word document
  • URL link to your LinkedIn Profile
  • PDF of your LinkedIn Profile
  • Share your link and summary in the discussion area. Discuss your experience with LinkedIn and what you learned from this activity.

Submission Notes:

  1. How to create a PDF of your LinkedIn Profile Page
    Create a PDF of your LinkedIn profile page by right clicking and choosing “print”. When your printer selections come up, select the Destination as “Save to pdf” and your profile should save to a pdf document. Submit that doc to your assignment folder.
  2. If you revise your existing LinkedIn page, submit a copy of the original LinkedIn page to show a comparison with the newly revised page.

Before you submit your assignment, review the competencies below, which your instructor will use to evaluate your work. A good practice would be to use each competency as a self-check to confirm you have incorporated all of them in your work.

  • 1.1: Organize document or presentation clearly in a manner that promotes understanding and meets the requirements of the assignment.
  • 1.2: Develop coherent paragraphs or points so that each is internally unified and so that each functions as part of the whole document or presentation.
  • 1.4: Tailor communications to the audience.
  • 1.5: Use sentence structure appropriate to the task, message and audience.
  • 1.6: Follow conventions of Standard Written English.
  • 2.1: Identify and clearly explain the issue, question, or problem under critical consideration.
  • 2.2: Locate and access sufficient information to investigate the issue or problem.
  • 2.3: Evaluate the information in a logical and organized manner to determine its value and relevance to the problem.
  • 2.4: Consider and analyze information in context to the issue or problem.

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