Db post 400 words | SMGT 631 – Sport Event and Facility Management | Liberty University

 

After reading the article, “Not Playing the Game: Why Sport Sponsorship Relationships Break Down”, address the following:

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  • Select one of the factors that can cause a breakdown in the sponsor-sport organization relationship.
  • Discuss specific steps that can be taken to minimize this risk. 
  • Use specific examples to make your point (not the same examples used in the article).

Your initial thread is due by 11:59 p.m. (ET) on Thursday and your reply to a classmate’s thread is due by 11:59 p.m. (ET) on Sunday of Module/Week 6.

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