E-business plan | DMKT305 | Colorado Technical University

Deliverable Length:  Word document of 4–5 pages (excluding references and cover page)

You have been asked to develop a new E-Business Plan for a local company that seeks to offer its products for sale online. The retail company can be your choice of either a hypothetical example or an existing company.

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The document should be in the following format using Microsoft Word:

E-Business Plan

Title page

Course number and name

Project name

Your name

Date

Table of contents (TOC)

Use auto-generated TOC

Be sure to update the fields of the TOC before submitting your project.

Section headings (Create each heading on a new page with “TBD” as the content, except for sections listed under new content below.)

Describe your case study business, including the product or service that it is selling online.

Describe the offline marketing methods that are currently used.

Describe the proposed online marketing methods and justify each method.

Describe how the case study business will integrate marketing methods.

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