Focus on positive & negative messaging, organizing information and

Week Two Portfolio


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Focus on Positive & Negative Messaging, Organizing Information and Research


4 Tasks


Portfolios are a series of tasks or communications compiled into one file. Please complete the following assignments in the exact order listed. Each assignment should be at least one page in length, but all should be submitted in ONE document. Submit this as ONE Microsoft Word document. Name the file JonesM -PORTFOLIO Week One [Replace “Jones” with your name and place the initial from your first name immediately following.] Click on Week Two Portfolio to attach you assignment.


1. Write a Formal Letter: Use Format on Page 131.


PERSUASIVE LETTER: Asking an organization to accept Student Interns (page 211, Exercise 12.14, letter (a.)


As Director of Internship Programs at City College, you have more would-be interns than intern positions. Write a Formal Letter asking companies to accept student interns. Be sure to order you response with


  1. main points
  2. details
  3. negatives (address any resistance)
  4. reader benefits
  5. goodwill


2. Write a Memo: Use Format on Page 138


REPORTING A PROBLEM: Please complete Assignment 11.10, Item “e” (page 182).


In any organization, things sometimes go wrong. Write a memo reporting a problem and recommending a solution. Be sure to objective in your description. The best way to deliver bad news to superiors (page 191)


  1. Describe the problem
  2. Tell how it happened
  3. Offer options for fixing it
  4. Recommend solution and ask for action


3. Write a Email: Use Format on Page 221


REQUESTING YOUR FIRM USE SOCIAL NETWORKING:   Your small but prestigious firm has a web page that increasingly gets traffic and now you, the communications director, want to convince upper management to branch out to use Facebook and Twitter. Several of the senior partners think that social networking sites are trendy and informal and don’t accurately reflect the firm’s conservative image.  You know that convincing some of the partners to adopt more modern strategies may be difficult,  but you also know the firm stands to lose its competitive edge in a rapidly changing world. Send an email message requesting the firm use social media.  This Assignment 13.16, Item “B” can be found on page 235. Consider the hints offered along with the assignment.


4. Write a  Short Report  Use Format on page 379 – 380




Complete assignment 22.8 (item “b”) on page 374.


Evaluate five websites related to the topic of your report. For each, consider:


  • Author
  • Objectivity
  • Information
  • Revision date


Based on these criteria, which sites are best for your report? Which are unacceptable? Why? Present your results in a memo to your instructor.


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