Gscm520 – case study – the tao of timbuk2 (p. 43)

Week 1


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Case—The Tao of Timbuk2 (p. 43)


In a three-page paper, answer the following.


  • Consider the two categories of products that Timbuk2 to makes and sells. For the custom messenger bag, what are the key competitive dimensions that are driving sales? Are their competitive priorities different for the new laptop bags sourced in China?


  • Compare the assembly line in China to that in San Francisco along the following dimensions: (1) volume or rate of production, (2) required skill of the workers, (3) level of automation, and (4) amount of raw material and finished goods inventory.


  • Draw two diagrams, one depicting the supply chain for those projects sourced in China and the other depicting the bags purchased in San Francisco. Show all the major steps, including raw material, manufacturing, finished goods, distribution inventory, and transportation. Other than manufacturing costs, what other course should Timbuk2 consider when making the sourcing decision?



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