module 01 course project – client metrics presentation

 

Metrics will play an important role in the success of online marketing campaigns and your project.

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Using the Internet, research the different metrics that are available within Google Analytics Web analytics service.

Using the readings for this week and the Internet, create a 5 – 6 slide Power Point presentation that includes the following:

  • What metrics do you think are most beneficial to your client?
  • Why would these metrics be more productive than others?
  • Conceptualize at least two scenarios for your client to which you can apply the metrics.
  • Provide information on the type of metrics being utilized by at least two of the clients
    competitors.
  • Provide scholarly references and appropriate examples that support your reasoning about the
    productivity of the metrics.

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