Which of the following is one of the basic elements that should be considered in making investment decisions in marketing? Select one: a. conversion rates b. bounce rates c. inflation rates d. hurdle rates e. expense rates

Discipline: Business Studies

Type of Paper: Question-Answer

Academic Level: Undergrad. (yrs 3-4)

Paper Format: Not applicable

Pages: 1 Words: 500

Question

Which of the following is one of the basic elements that should be considered in making investment decisions in marketing?

Select one:

a. conversion rates

b. bounce rates

c. inflation rates

d. hurdle rates

e. expense rates

The CFO of BakersMark wasn't sure about using Big Data, and he couldn't justify the expense for collecting and storing it. In this case, he was concerned about the ________ of Big Data.

Select one:

a. veracity

b. volume

c. value

d. variety

e. velocity

________ include a set of methods facilitated by technology that utilize individual-level and market-level data to identify and communicate meaningful patterns within the data for the purpose of improving marketing-related decisions.

Select one:

a. Structured surveys

b. Computer management systems

c. Marketing databases

d. Marketing analytics

e. Customer decision systems

The Juice and Java company uses information from customers who write on its Twitter feed about its products. This is an example of a(n) ________ touchpoint.

Select one:

a. nonpersonal

b. personal

c. noninteractive

d. direct interface

e. interactive

Data in a spreadsheet is considered unstructured data.

Select one:

True

False