Targeting your audience during a global pandemic

 

  1. Research a company and provide a YouTube Video that depicts the company’s shift in target marketing due to the pandemic. 
  2. How did the company employ e-commerce and the use of social media before and in response to the pandemic?
  3. Was it successful in responding to the impact initially experienced by the pandemic?
  4. Will the company continue to use this strategy post-pandemic?
  5. Do you believe the buys will change their purchasing patterns post-pandemic?  Why or Why Not?

Paper length should be 3 to 4 pages in length using APA formatting and should include a cover page and reference page with a minimum of 3 resources used.  The cover page and resource page are not included in the page count. 

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