Unit iii journal | MBA 5501 – Advanced Marketing | Columbia Southern University

  

Read the Disney case study located in the textbook on page 184. Choose a segment of Disney that could include theme parks (both domestic and global), feature films, television networks, theater productions, or consumer products. Thinking specifically about the segment that you have selected, how does Disney connect with the target market? What are some of the challenges associated with this segment? Use examples to support your position. 

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